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Kelden

Growth plan

This week’s plan

This week’s plan

Monday, June 29 · 3 actions need your approval

Monday, June 29 · 3 actions need your approval

This week

New campaign

Recommended this week

AI plan

1 of 3 reviewed

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Shift $340/day from Google to Meta

Meta is converting 2.3× cheaper than Google this week.

Google

$18.40

Meta

$7.90

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Skip

Pause “Winter Promo” ad set

Spent $280 over 5 days with zero attributed sales.

Spent

$280

Sales

0

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Skip

Refresh 2 fatigued TikTok videos

Top performer’s click-through is down 41% since launch.

Launch CTR

1.9%

Now

1.1%

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Skip

Blended ROAS

+0.6

3.2×

vs. 2.6× last week

Ad spend

−8%

$12,480

under weekly cap

Cost per sale

−14%

$9.10

lowest in 30 days

Conversions

+22%

1,368

across 3 platforms

Connected platforms

Manage

Meta Ads

Connected · $5,120 spent

Google Ads

Connected · $4,240 spent

TikTok Ads

Connected · $3,120 spent

Active campaigns

View all

Campaign

Status

Spend

ROAS

Summer Launch

Active

$3,240

4.1×

Retargeting – Cart

Active

$1,890

5.6×

Brand Awareness

Paused

$640

1.2×

Lookalike Prospecting

Active

$2,510

3.4×

Search – Branded

Active

$1,120

6.8×