MANAGED AD OPERATIONS
We build, launch, and improve your ads.
Clavri manages strategy, creative production, campaign setup, publishing, and ongoing optimization in ad accounts you own. You approve final creative, audience, spend limits, and activation.
Alder Skin Meta ad
01
Strategy
02
Creative
03
Customer approval
04
Campaign setup
05
Optimization
ILLUSTRATIVE CAMPAIGN · ALDER SKIN
How one campaign moves from research to launch
This fictional example shows an Alder Skin campaign moving from buyer research through customer approval and campaign setup in a paused state. After activation, performance data informs the next creative brief.
01 Buyer research
02 Campaign plan
03 Creative concepts
04 Claims and policy review
05 Customer approval
06 Created in ad account · Paused
07 Performance review and next brief
ILLUSTRATIVE BUYER RESEARCH · ALDER SKIN
Sensitive-skin customers want a straightforward routine without exaggerated claims.
“I have tried so many active-heavy routines that made my skin feel worse. I want fewer steps and clearer expectations.”
Illustrative interview synthesis · Alder Skin · fictional demonstration
CUSTOMER CONCERN · Reactive skin after aggressive routines
PURCHASE BARRIER · Skepticism toward dramatic claims
MESSAGING DIRECTION · A calmer, barrier-first routine
ILLUSTRATIVE CREATIVE REVIEW · ALDER SKIN
From initial draft to approved copy
01 · INITIAL DRAFT
Transform your skin overnight with clinically proven results.
02 · CLAIMS REVIEW
“Overnight” is not supported by the available product evidence. “Clinically proven” is not included in the approved claim language.
03 · APPROVED COPY
A calmer routine for skin that reacts to everything.
Alder Skin Barrier Serum
Calm care for reactive skin
alderskin.example/serum
A calmer routine for skin that reacts to everything.
0:00 Reactive-skin opening
0:02 Serum texture
0:05 Barrier-first routine
0:08 Approved product message
0:11 Shop Alder Skin
Responsibilities and approvals
Each material decision has an assigned owner, a current status, and a recorded approval.
DECISION
CUSTOMER APPROVAL REQUIRED
Creative
Final creative
Claims
New or revised claim language
Budget
Spend limits and increases
Activation
Campaign activation
ILLUSTRATIVE PERFORMANCE REVIEW
How early results inform the next creative brief
01
Creative concept
Barrier-first care for reactive skin
02
Early signal
Illustrative result: routine-led openings retained more viewers than transformation-led openings.
03
Interpretation
Routine-led language is a stronger candidate for the next creative test.
04
Next test
Develop three routine-led openings using the same approved product claims.
Account fit
STRONG FIT
CONDITIONAL FIT
NOT CURRENTLY A FIT
Core fit: $3K–$150K in monthly media spend
Established offer and measurable conversion event
Need for additional creative output
Account access available
Longer sales cycle
Offline conversion path
Multiple markets
Recently changed offer economics
No measurable conversion event
Pre-revenue offer
Unsupported advertising claims
No active media budget
A TYPICAL FIRST MONTH
From account review to controlled launch
DAYS 01–05
Account review completed
DAYS 06–12
Creative in customer review
DAYS 13–20
Campaign created in a paused state
DAYS 21–30
Activation and early performance review
We review spend, tracking, creative history, approval requirements, and account readiness before recommending a launch plan.